Essay about The Turks and Mongols - 4727 Words

In order to discuss the movements of Asiatic peoples into Europe from the first inroad of the Huns to the conquests of the Osmanli Turks in the sixteenth century, it will be necessary to review briefly the events in central and eastern Asia which preceded and precipitated these incursions. From the time that the Irano-Aryan ancestors had arrived in Russian Turkestan in anticipation of their descent into the hills of northwestern India, much of this grassy plain had been the home of those Iranians who remained behind while their kinsmen climbed the mountains which would take them into India and the Irano-Afghan plateau. These Iranians apparently developed, or borrowed, a high degree of adaptation to their steppe environment, and†¦show more content†¦When we view the Hunnish inroad into Europe in the light of the total context of Old World history, it ceases to be a strange inruption of hideous and invincible barbarians darting out of nowhere, as it at first appeared to the Byzantines and Romans. The Huns were a people who had been exposed to a high civilization that of China; they were cultured if illiterate, and in every sense the match of the frightened adversaries whom they met in Europe. When we examine the details of these invasions, we see that it was not one simple inroad, but a series of them in which a perplexing confusion of names is involved. Chief of the newcomers, after the Huns, were the Avars, who arrived in the sixth century. The Huns considered these their kinsmen and equals, and later amalgamated with them after the Avars had, in the eighth century, been defeated by Charlemagne and had retreated, some to Hungary and others to the Don country. From the fall of the Huns until the rise of the Mongols some thousand years later, the history of central Asia is simply a repetition of the same theme; some obscure sub-tribe would become important, win leadership over the others, and head new invasions of increasing complexity. The history of southern Russia became extremely complicated, for the steppes of the Don country served as a terminal point for all but the most serious of these movements. After the Avars came the Turks, calledShow MoreRelatedIndian Encounters:The Turks, The Mongols, and Islam985 Words   |  4 Pagesnonetheless, India and ancient Indian civilization. After the fall of the Gupta Empire in 480, small kingdoms throughout the region, which was invaded by the Turks and Mongols, but was not conquered, would rule India. The northern parts of India frequently were raided and invaded by the Turks, all the way from Afghanistan to Central Asia. Muslim Turks decided to rule a state in north India called the Delhi sultanate, which was ruled for several centuries, and in the mean time Islam gained its adherentsRead MoreExplain the impact and changes in Europe as a result of the invasions of the Vikings, Mongols and Ottoman Turks.1492 Words   |  6 Pageschanges in Europe as a result of the invasions of the Mongols? During 1211 most of Eurasia was under the control and command of Genghis Khan and his army. After Khan’s death in 1227 the Mongolian empire had expanded in to China, Central Asia, the Middle East and Europe. In 1236, Genghis Khan’s son Ogodei started his conquest of Europe and by 1240 his army had take possession of what is known today as Ukraine and Russia. Within two years, the Mongols were able to control Romania, Bulgaria and HungaryRead MoreWhat Ways Did Pastoral Societies Differ From Their Agricultural Counterparts?1431 Words   |  6 Pagesdid the Xiongu, Arabs, and Turks make an impact on World History? The Xiongu, Arabs, and Turks made a big impact on world history in many ways. The Xiongu effected a revolution in nomadic life, which transformed earlier fragmented and egalitarian societies into a centralized and hierarchical political system, in which power was stationed in a ruler, and differences in the status of clans were more pronounced. The Xiongu system created a model that later Turkic AND Mongol empires would take up. TheRead MoreThe Abbasid Dynasty for Islam888 Words   |  4 Pagesmilitary could not handle invasions. By 1000 the Seljuk Turks controlled Baghdad and the Abbasid caliphates saw this as an advantage. The Turks decided to work for the Abbasid Empire as the fighting force protecting the empire. The Turks fighting were not a mass military though, but slaves or adventurers willing to serve as soldiers. Although this lasted to the end of the empire by the fourteenth century the Ottoman Turks took over the Seljuk Turks for power. First established by al-Mutasim mameluksRead MoreThe Mongolian Empire1112 Words   |  5 PagesWhere: East Africa Why: Showed the warrior emphasis in East Africa How: Political: Allowed mobilizing of young men for military use Social: Was a sort of Social System Cultrual: Was only applied to men, patriarchy 3. Chinggis Khan Who: Founder of the Mongol Empire What: He was a ruthless leader who conquered a lot of territory When: 1206-1227 Where: His empire spread from Asia to East Africa Why: Influenced the spread of the plague and increased trade. How: Political: He conquered many people and madeRead MoreEssay about Medieval India and China1198 Words   |  5 Pagesmedieval India and China. I will compare and contrast each society’s social, cultural, political, and religious climates. In addition, explaining the civilizations economic environment during medieval times. Finally, I will describe how the Turks and Mongols influenced these two civilizations. During medieval times, India’s social climate could be considered one of an idealistic civilization. From growing crops, to the teachings of higher forms of education, India was booming with potentialRead MoreThe History of Turkey Essay1584 Words   |  7 Pagescontinued to rule the land. During the early 1000s, the Seljuk Turks became one of the first Islamic peoples to rule in modern Turkey. The Seljuk Turks began to replace the areas Greek language and Christian religion with the Turkish language and the Islamic religion. The Seljuk Empire lasted until 1243, when it was invaded and conquered by the Mongols. Because of internal problems, the Mongol Empire quickly fell apart. This allowed the Turks to continue their influence. During the 1300’s, the OttomansRead MoreGenghis Khan Essay1058 Words   |  5 Pagesnomadic lifestyle of the Mongols. Mongolian life was centered on several fragmented tribes that continuously fought each other, led by individual khans. à ¢â‚¬Å"Temujin enjoyed years of successful conquest in these tribal wars† (Adler and Pouwels, 239-41). At the age of sixteen, Temujin married Borte, a woman from another tribe. â€Å"Temujin married Borte, cementing the alliance between the Konkirat tribe and his own.† (Biography.com). Temujin was greatly feared among the Mongols, as he was known for hisRead MoreAn Old Day Passes, A New Day Arrives985 Words   |  4 Pagesenslaved and integrated into lower culture, and moving into Abbasid proper, the Turks were eventually able to dominate the culture within Persia (Bentley, 357). The recognition of Tughril Beg of the Saljuq marked the beginning of Turkish rule over the Abbasid Empire. The early Turks in Persia had been converted to Islam and with their new influence and authority they began to spread the religion through conquest. The Turks took control of neighboring nations such as Syria and Palestine and began toRead MoreIa Research Paper. Did The Siege Of Baghdad By The Mongols1284 Words   |  6 PagesIA Research Paper Did the siege of Baghdad by the Mongols in 1258 A.D. cause the decline of the Abbasid Caliphate, causing the decline of Islam s Golden Age? Identification and evaluation of the sources: The Abbasid Caliphate founded by the Abbasid Dynasty in 758 was a major mainstream Islamic Empire, stretching from Central Asia to Africa and Spain, Europe. The Mongol Khanate of Chenghis Khan from Mongolia and rapidly growing from China Sea to Central Asia. these two most paramount kingdoms of

The Lies of Jay Gatsby - 844 Words

Lies are something everyone tries to do, but no one can pull them off as well as Jay Gatsby in the story â€Å"The Great Gatsby† By F. Scott Fitzgerald. Through the novel, Jay Gatsby explains the type of character he is, through his lies. Gatsby acts out to be a man who has it all. The only item missing from Gatsby’s life is love. Love is the only true key to happiness without it you are lost. Gatsby goes all out to be loved even if it means lying. Gatsby shows his love, to the love of his life Daisy, who is in love with another man named Tom. Tom and Daisy are married, but Tom is having an affair with another woman from â€Å"The Valley of Ashes† where this woman lives at the top of a gas station with her husband. With this continues problem, Daisy tries to get back at Tom by returning the favor of cheating on one another. With this Gatsby falls in love with Daisy, but Daisy is still in love with Tom. The lover web involved becomes so twisted that Gatsby ends up losing his life. Gatsby’s love for Daisy causes him to make false statements about how he got his money. In the Great Gatsby, Gatsby is known to tell lies and be fake with his friends and people he’s close to. The only thing he wanted to do in the story is getting close to Daisy again once he became rich. â€Å"He wanted nothing less of Daisy than that she should go to Tom and say: I never loved you. After she had obliterated four years with that sentence they could decide uponShow MoreRelatedThe Great Gatsby1080 Words   |  5 PagesThe Great Gatsby Don’t judge a book by its cover. In the novel The Great Gatsby, an aura of lies becomes an outward appearance. Gatsby creates a false background which is believed by most characters. Also, Gatsby pretends to be prestigious through the schedule he makes modeled after Benjamin Franklin’s virtuous schedule. Furthermore, Gatsby is a parallel to Biloxi such that he is the epitome of what Gatsby wants to be. Jay Gatsby puts on a mask of lies to court Daisy as shown by his falseRead MoreSimilarities Between Jay Gatsby And Holden Caulfield750 Words   |  3 PagesHolden Caulfield and Jay Gatsby are both phonies , Holden caulfield from The Catcher in the Rye by J. D. Salinger complains about everyone and everything and he hides his real emotions so no one can see who he really is and get close to him. Jay Gatsby from The Great Gatsby by F. Scott Fitzgerald lies about his past to be with daisey , leaving everyone in his past behind. Holden Caulfield is phonier than Jay Ga tsby because he lies to people to make him seem more interesting or make someone feelRead MoreAspirations And Greatness : F. Scott Fitzgerald s The Great Gatsby 1436 Words   |  6 PagesAspirations and Greatness; The Case of Jay Gatsby Dedication and tenacity are examples of attributes that allow one to accomplish a societal label for effort shown towards attaining goals and dreams. Through his work The Great Gatsby, F.Scott Fitzgerald used the protagonist, Jay Gatsby, to demonstrate the American Dream and greatness. Gatsby was a mysterious character, commonly mistaken as a mere criminal; but actually, he was a victim of his perseverance and the American Dream. Despite his criminalRead MoreIs Jay Gatsby in F. Scott Fitzgerald ´s The Great Gatsby, a Good Man? 757 Words   |  4 PagesTo decide whether Jay Gatsby is a good man or not, one must define what a ‘good man’ really is. Although it is an extremely vague and layered term, a ‘good man’ best fits the description of a man whose intentions are never meant to harm anyone. In addition, readers must remember that the Gatsby in the novel is Nick Carraway’s version, and that is a very biased version. Yet, based off of the events de picted in The Great Gatsby, I believe that Jay Gatsby is a good man. Gatsby is not formally introducedRead MoreJay Gatsby765 Words   |  4 PagesThe novel, The Great Gatsby focuses on one of the focal characters, James Gatz, also known as Jay Gatsby. He grew up in North Dakota to a family of poor farm people and as he matured, eventually worked for a wealthy man named Dan Cody. As Gatsby is taken under Cody’s wing, he gains more than even he bargained for. He comes across a large sum of money, however ends up getting tricked out of ‘inheriting’ it. After these obstacles, he finds a new way to earn his money, even though it means bending theRead MoreHuck Finn Comparison Essay986 Words   |  4 PagesHuck Finn and a runaway slave, Jim, running away together. This novel is similar in ways to that of the novel â€Å"The Great Gatsby† by F. Scott Fitzgerald, which is about â€Å"the fabulously wealthy Jay Gatsby and his love Daisy Buchanan.†(Book Cover) The character Huckleberry Finn is similar to characters of †Å"The Great Gatsby.† Huck Finn is similar to Jay Gatsby because of their lies about their families, their reasons for lying, and their frames of reference of what not to do. Huck Finn is also similarRead More Dishonesty in The Great Gatsby Essay1486 Words   |  6 Pages Lies are a treacherous thing, yet everyone tells a few lies during their lifetime. Deceit surrounds us all the time; even when one reads classic literature. For example, F. Scott Fitzgerald makes dishonesty a major theme in his novel The Great Gatsby. The falsehoods told by the characters in this novel leads to inevitable tragedy when the truth is revealed. Jay Gatsby, one of the main characters in the novel, fails to realize that when one tells a lie, it comes back to bite you. For exampleRead More The Lying Jay Gatsby of The Great Gatsby Essay622 Words   |  3 PagesThe Lying Jay Gatsby of The Great Gatsby   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the novel, Jay Gatsby explains the type of character he is, through his lies. Gatsby acts out to be a man who has it all. The only item missing from Gatsby’s life is love. Love is the only true key to happiness with out it you are lost. Gatsby goes all out to be loved even if it means lying.   Ã‚  Ã‚  Ã‚  Ã‚  Gatsby shows his love, to the love of his life Daisy, who is in love with another man named Tom. Tom and Daisy are married, but Tom is havingRead MoreThe Great Gatsby By F. Scott Fitzgerald1433 Words   |  6 PagesMost people in these times were not rich, powerful, or had high status so to deceive others and themselves they lied about who they were. Take his novel The Great Gatsby, the absence of anything real beneath masks of pretense and self-deception define the novel. Three of the main characters, Nick Carraway, Tom Buchanan, and Jay Gatsby, all demonstrate self-deception in one way or another. Even in Fitzgerald’s short stories self- deception is a reoccurring theme. Absolution shows a child protagonistRead MoreThe Great Gatsby and the American Dream Essay933 Words   |  4 PagesFitzgerald’s The Great Gatsby, Jay Gatsby achieves the American Dream, but his unrealistic faiths in money and life’s possibilities twist his dreams and life into useless life based on lies. Jay Gatsby believes he can buy happiness. For example, Gatsbys house is â€Å" A factual imitation of some Hotel De Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool and more than forty acres of lawn and garden† (The Great Gatsby 9). His house is nothing

Event Planning Free Essays

string(215) " often people get carried away by a big idea and rush into planning it, without thinking through who the message is aimed at, what kind of effect it will have on its audience or even what the objectives for it are\." Vietnam National University The University of Social Sciences and Humanities The Faculty of Oriental Studies BUSINESS ENGLISH: PLANNING EVENT SUCCESSFULLY Teacher: Tr? n Cao B? i Ng? c, M. A Student: Nguy? n Th? Thien Thanh Student code: 0665339 Class: Australian Studies 06 Ho Chi Minh City November 27th, 2009 CONTENT I. Pre-planning5 1. We will write a custom essay sample on Event Planning or any similar topic only for you Order Now Forming a team and assigning tasks5 2. Brainstorming6 3. Defining your event7 4. 4. Setting program goals and objectives8 II. Planning stage8 1. Summary8 2. Planning9 1. Draft budget9 2. Event activity list/Create a plan of action12 3. After the event24 3. Create event timeline24 III. Evaluation of event27 INTRODUCTION Chances are, at some point in your life you have organized or helped organize an event. Remember your birthday parties growing up? There must have been some planning involved, such as guest lists and food. Accordingly, most planned events, especially in the business world, require prior arrangements and preparations. Planning conferences and meetings has ecome a skilled profession these days. Conference and meeting planners, also known as event planners organize, coordinate and run conventions and meetings and make sure they function smoothly without any glitches. These events range from first-birthday parties to political fundraisers, anniversaries, fashion shows, product launches, conferences, graduations, and reunions, to name just a few! According to a recent report, it takes about 15 0 hours for a planner, working with her staff, to produce a major event from start to finish. You do the math. Millions of events multiplied by hundreds of hours spent planning equals many, many opportunities for those entering this field. Events help our organizations educate the public about environmental issues, give the public a chance to get involved in campaigns, raise money, and publicize our organizations and their campaigns and activities. Events do not just magically come together. For every conference, concert, dinner, or lecture, a dedicate group of people worked together to plan and execute the event. Planning an event means more than just deciding to have one and trying to pull it together by the seat of your pants. Planning involves taking necessary steps to accomplish a goal. When events are planned, hang-ups, which often destroy an event, can be dealt with much more easily or sometimes are avoided all together. For example, events are often ruined when weather turns foul or a speaker drops out. However, if the event was planned, an alternative location can be booked, and backup activities planned in the absence of a speaker. These following steps to successful event planning will provide you the event planner with all the various important tasks involved in event planning. The keys to successful event planning will make your event a successful one, no matter how big or small the event, the purpose of the event or whether it is personal, business, entertainment or otherwise. I. Pre-planning: Pre-event planning, as outlined in this section, will be among the most important steps you will take on your path to a successful event. You may have heard the phrase, ‘‘If you don’t know where you are going, any path will take you there. ’’ It’s true. Without knowing where you are going and why, you might as well set out on your journey and be content wherever you happen to arrive. You would not start a family vacation with this attitude, would you? Thus, key factor to a successful event is that it is well planned with plenty of time to make sure things are done as required and within time frames set down. Depending upon the type of event, look to plan the event at least 6-9 months before the actual date happens to allow for success. This also allows for any potential problems to be resolved in plenty of time. Once you cycle through your first year, pre-event planning for the following year begins the day after your event. In other words, what is best and most successful is to never go out of business— to have one event’s conclusion lead directly into the next event’s preplanning. This is the best way for organizations to continue to improve, reduce burnout of staff, and break the cycle of reinventing the wheel. In fact, the more you follow planning as a continuum from one event to the next, the easier it gets to achieve success. 1. Forming a team and assigning Tasks First, running an event alone can be very difficult, so it’s important to recruit others to help. Be sure the members of the organization are invested in sponsoring the event. They will be more likely to follow through and participate in all the planning details if they feel a sense of ownership for the event. Designate a chair person for the event to coordinate and supervise the entire process. Be sure that all of your team to fill out all the proper forms and obtain signatures. †¢ List the interests, abilities, and talents of the people in the group. For instances, who like to plan, who are skilled at handling logistics (such as organizing parking, purchasing supplies, and coordinating volunteers), and who can come up with original ideas for event- and cause-related publicity. Provide opportunities for everyone to brainstorm ideas for the group’s work †¢ Trim down the list you develop and set some priorities. Factor in how well the ideas match the interests, abilities, and talents from the initial list. †¢ Put it all on a calendar, and then take into account other commitments, like exams, holidays, or other â€Å"busy times†. †¢ Assign coordination roles, tasks, and do a â€Å"reality check† on timetables and workload. Many groups create an overly ambitious plan the first time. †¢ Check in regularly on the progress of your plans. 2. Brainstorming You would be surprised on how many great ideas your group can get from a ten-minute brainstorm! Here’s how to do it: It is really important to create a basic planning framework at the start. It is surprising how often people get carried away by a big idea and rush into planning it, without thinking through who the message is aimed at, what kind of effect it will have on its audience or even what the objectives for it are. You read "Event Planning" in category "Papers" If you do not agree objectives early on, you will not be able to judge whether you are going to get the results you hope for. So, think through the answers to the following questions: The ‘5 Ws’ – why? who? what? where? when? – may seem blindingly obvious, but the answers will help keep your planning on course: WHY Why do we want to hold the event/action? What’s the nature of the opportunity? WHO Who will do it? Who are our potential allies? Who are our partners? Who is our target? Who do we want to influence? Who is our audience? Who will participate? Who is going to do all the work? WHAT What kind of event do we want to run? Outdoor? Indoor? Site-based? Is it business related, purely social, or somewhere in between: (Celebrations (fairs, parades, weddings, reunions, birthdays, anniversaries, first communions) (Education (conferences, conventions, meetings, graduations) (Promotions (product launches, political rallies, fashion shows, conventions) (Commemorations (memorials, civic events) WHERE Where do we want to do it? Venue? Site? Is the place available? Consider seating, parking, accessibility for people with disabilities, transportation, and any permit that may be required. WHEN When do we want to do it? Is it time critical? Is there an external agenda driving this? Is it weather-dependent? Will any other events conflict with your date? Finally there is one other vital question, and that is HOW How much is the event going to cost and where will the money come from? How long will your event last? Once you have concrete answers to the questions listed above, you are ready to move on to develop the program’s goals and objectives. 4. Setting program goals and objectives: One of the importance to pre-planning is setting objectives or goals. In order to do this, keep in mind these things. 1. Summary When planning an event need to consider a checklist of primary factors. They are: (Datewhen the event will be held. ? Locationwhat city or town it will be held in. ? Venuewhere will the project/event be held e. g. hotel, motel, conference centre. ? Budgetdraft budget – including expected income and expenditure. ? Speakerswho is going to speak/run the event. ? Inviteeswho are you targeting to attend the event. ? Sponsorscan you obtain sponsors for the event and who are they. ? Timelineproject plan timeline for the event including responsibilities for each item. Materialswhat information is required to give to attendees. ? Collationcollation of all material required for the event. ? Advertisinghow going to advert the event? And in what forms e. g. radio, newspaper, or email. ? Mediainvite media to attend event (if appropriate) or advertising of the event. 2. Planning At the initial meeting, need to set up a number of objectives and form a timeline for the project or even t. Important to plan the event with plenty of time to allow for all aspects of the event to happen without too many problems. Keep everyone in the loop so as all aware of what is happening and what every person is dealing with – means no double ups and some accountability to make sure everything is done correctly and within the time frame set. The â€Å"dates† on the timeline do not have to be set in concrete, but need to be flexible enough to make sure everything is covered. You should hold a meeting every two weeks with the committee/organizing group, just to check that everything is happening as it should be and everyone understands at what stage of the timeline the event is at. Be sure that: †¢ Assign tasks and roles appropriately †¢ Determine who will actually be executing the event †¢ Instruct clear expectations as to who will be responsible for each role and how exactly will they fill the role †¢ Involve as many people as you can because people enjoy supporting something that they played a part in planning/organizing 2. 1. Draft budget: Budgeting for an event reflects on a number of costs and needs to be as detailed as possible; otherwise, you can end up spending more than you anticipated. Therefore, identify the sources and amounts of potential revenue and expenses, and revise for realistic and necessary true cost and revenue updates. If you are not able to have exact figures for some of this, estimate – you can always correct this once you have confirmed figures and can change this for the final budget. (Speakers In initial contact with these people, check availability for the dates you have decided on. Establish with them if there are any costs to payment fee, airfares, and accommodation. Are there any additional costs like incidentals e. . taxi’s, meals? Is anyone accompanying them? Do they need transport? A key point to also ask is what are their requirements for the event e. g. are they presenting the topics on Power Point, can they supply with copy, how much material do they need for the handout material or folders? Note that your section would usually buy the speaker a gift of thanks so this cost needs to be put into the budget. All of this inform ation needs to be established at the start to give you an indication of what sort of costs will be required. (Venue Most places can send you pricing by email – this is helpful in preliminary draft budget planning. Pricing will reflect cost of room’s available (for the event), style of seating, pricing for food and beverages, electronic/AV requirements e. g. data projector. They may offer discounts on room hire or accommodation. Check when you need to confirm. (Sponsorship Need to look at whether we can get sponsorship for the event? And if so, in what form will it be e. g. money (donation towards costs), full cost or half cost of the event, may wish to pay for speakers only etc. What requirements do they have for handout material, if any? Can they supply pens, pads etc. Need to discuss this right at the beginning of planning the event and make sure decision is clear and in writing to all parties. Need to address and find out what they want out of the event and this in turn will affect the budgeting of both expenditure and income. (Event Materials Need to determine what is going to be given to the attendees. Need to follow your organization standard folder presentation. Need to design cover for each event and need to allow enough time for printing of covers and contents etc. Need sponsors logos (electronically). An agenda, contents page, list of attendees (if relevant) to event, evaluation form all need to be decided upon, the format designed and then allow time for printing plus collation of the material once printed. Need to allow time for couriering of information to venue (if necessary). All costs for this need to be examined and put into budget (Advertising and Media Here need to address who targeting to attend the event, how they will be invited e. g. invitation in mail, electronically. Some form of registration system to be put in place – ideally with one person only (so as not to duplicate any work and to have control over invoicing registrants etc). How much do we charge for registration fee Need to look at all costs (estimates) to ensure we have a successful registration fee. Do we need to involve the Media? – if so do they come to the event, can they assist in promoting the event before? Need to ask these kinds of questions and again look at relevant costs. (Note: a) Finance the event before it happens. Know where the money will be coming from. Never plan to finance an event from registration fees, ticket sales or gate receipts. b) A good way to finance an event is to create a fundraising arm of the production. *Note that the event itself and the fundraising effort should not be mixed. A good way to avoid any overlapping of the two is to assign a different planning team to the fundraising. These are two different responsibilities and they should b e planned separately. c) There are three types of fundraising effort to cover the cost. The first is a strategic alliance. Co-branding events not only provides more name recognition for your events, but it is also a way to help cover the expenses of the event. The second option to consider is sponsorship. This option allows you to generate money, but not share as much of the spotlight. The third option is charging for attendance. Depending on the type of event you hold this can be a positive or negative thing. EVENT BUDGET TEMPLATE Event: _____________________________ Date: ______________________________ |Expense |Estimated Cost |Actual Cost | |Facility Fee | | |Rentals (tables, dishes) | | | |Presenter/Entertainer Fee | | | |Audio/Visual Equipment | | | |Advertising/Promotion | | | |Printing | | | |Postage | | | |Food/Catering | | | |Decorations | | | |Transportation | | | |Security and Technicians | | | |Other ____________ | | | |Other ____________ | | | | | | | |Total Expenses: |_______________ |_______________ | Revenue |Estimated Revenue |Actual Revenue | |Ticket Sales | | | |Food Sales | | | |Vendo r Fees | | | |Event Sponsorship | | | |Donations | | |Other ____________ | | | |Other ____________ | | | | | | | |Total Revenue: |_______________ |_______________ | 2. 2. Event activity list/ Create a plan of action: The Events Activity List is good tool to use when organsing a function – as each point is raised and completed, it can be ticked off. This means nothing is forgotten and it is also a double check from the timeline document. Also if you are away for any reason, someone else can easily see at what stage you are up to with the event organization. ( Date: Set a date and check to make sure it doesn’t conflict with your target audiences industry dates, convention dates, holidays. Need to consider at least two dates so when planning the venue, you can work around any clashes that may occur. Have some dates in mind and contract the venues to see if they are available on those dates. ( Location When booking a venue, make sure it aligns with your objectives and goals. Look at your rough agenda and find out what the ideal space would be to accomplish the event’s goals. ompany will incur for the event. Once you have outlined space needs for the event, brainstorm some perspective places for the event and make visits. Before you head over to visit a site, sketch a list of criteria and questions for the facility and its staff. Visit several so you can make an effective comparison based on the event’s needs and budget. Check list for facilities †¢ Is the venue centrally located? †¢ Does the venue provide plenty of parking? †¢ Is the venue located near public transportation? †¢ Will the venue support our food needs? †¢ Does the venue provide for adequate space? †¢ Will the venue support our technology needs ( Speakers and performances Before recruiting any speakers, decide what roles the speakers will play as well as how many speakers you will need in each role. Next, brainstorm a list of the people you would like to fill the roles you’ve defined. Next, start recruiting the speakers and performers. Start by making a packet with information about the event, your group, and a letter explaining why you want them to speak or perform at your event. Include a reply card and self-addressed, stamped envelope for your speaker prospects to return to you with their availability, contact information, title of their talk, audiovisual needs, how the speaker should be listed on the agenda, and housing, food, and travel needs. Send packets to all of the potential speakers on your brainstorm list. Once the packets have been out for about a week, make follow up calls. Follow up calls show your commitment to the event and make speakers feel more welcomed to the event. While on the phone, try to get a commitment and provide the speaker with all of the information they need to make a decision about attending the event. They need to supply you with their requirements for the event. What AV requirements do they have, are they bringing their presentation on disk or laptop? Do they need a data projector etc? What papers/material do they have for the folder(s)? Make them aware that we need this information at least a month and a half before the event, not the week before – not acceptable. If possible, make arrangements to accommodate the speaker’s schedule and travel needs. In addition to your initial recruitment of speakers, you should also devise a backup plan for speakers. It’s inevitable that one or more of your speakers will cancel closer to the event. If you are ready for cancellations, it will have little to no affect on the quality of your event. Go back to the list of speakers you brainstormed early in the planning. Make sure you have all necessary contact information and can reach each of them if you should need to. The back up plan will help your group plan ahead for possible pitfalls, making for smooth sailing no matter what curve ball is thrown your way. Contact speakers one week before the event and confirm their attendance, how they wish to be listed, and when and where they are speaking. Once a speaker arrives at the event, give her a name tag, remind her of when and where she is speaking, and make sure her needs have been met. Have a volunteer take the speakers to the space they will be using and make sure there is always someone available to introduce your speakers and performers to the audience. Finally, offer tokens of thanks and appreciation to the speakers and performers. Also we usually purchase a gift for overseas speakers – something based e. g. wood, stone etc ( Catering Depending on the facilities, you have several options for serving food. Initially you will need to consider what kind of food you will serve. Get quotes from different venues – look at cost and what they are offering. Is the food what you want? Can you change any menu supplied? Need to look at these sorts of things. No matter how you choose to feed the crowd, keep in mind dietary restrictions such as diabetics and restrictions on salt. Once decided on venue, look through menus and decide what you want to use for the event. Before you move on have an idea of the number of meals or snacks being served at the event and how many people you will need to feed. Closely estimate food amounts through a careful head count to minimize waste. Same with beverages as well. ( Equipment needs For every event you’ll need to plan for equipment needs, which can include everything from tables and chairs to audio visual equipment to written materials. Take a look at your rough agenda and the list of requests from speakers and performers. Then, make a list of all of the equipment you will need for the event. Also, sketch out the layout for the event. Now, use the checklist below to prepare the equipment for the event. Make sure you leave room in your timeline and budget for acquiring the equipment you need. Some venues allow you to bring in your own equipment or equipment that you have hired specifically for the event as well. Checklist of Possible Equipment Needs: ? overhead projector ? VCR/TV ? microphones flip charts with markers ? dry erase/chalk boards with markers or chalk ? cups and fresh water ? podium ? megaphone Have to decide who you are targeting for the event. Then decide what kind of invitation you want i. e. printed invitation, electronic email flyer, book let etc. All of these will have different costs associated and all costs need to be budgeted for. Also a time frame for getting anything printed – allow 2-3 weeks 2 months before, so will be able to send out the printed invitations 4-5 weeks ahead of the event and arrange to have follow up calls i. e. someone to ring every single person who has not replied about their attendance to the event. It is time consuming but done properly usually can increase numbers significantly as not everyone replies to invites, often they just arrive. This doesn’t help your section with catering, handout materials or seating for the event or budgeting so it’s important to follow up. Suggest once you have an invitation list (either printed or electronic) supply list to Administrator so they can confirm attendance/non attendance of invitees. ( Publicity This is promotions or basically letting people know about the event. *Remember part of a successful event is to actually have patrons. Without satisfactory support your event cannot be counted a success. This area requires much attention and effort. It may also be a long- term process. Remember that the advertising should be geared towards the participants you want to target. This is things you will need to take to the event such as handouts, paper, markers and white board, name tag etc. (Name badges (usually Administrator) need t o be made 1-1/2 weeks before the event. Be sure to consist of persons name and organization (do not put titles etc). Include badges for speakers as well. paper, stapler, scissors, paper clips, drawing pins and anything else that people may ask for or that you can use so as not having to ask the venue as sometimes they don’t have them. Gifts for speakers/guests especially overseas guests are necessary. Decide on awards items and identify sources to purchase them. Add cost into the budget for this. Needs to be gift wrapped and have a thank you card attached. ( Photographer If you need one for the event, book them well ahead of the event, as they are hard to get, would suggest 3-4 months before and again ring 2-3 people and get quotes. Once booked put all contact details on sheet for ease of access by anyone else who may have to contact them. Make sure they understand what your company wants from the photos. ( Logistics Contingency Plans Good logistics planning ensures your event will run smoothly. Prior to the event you need to send out communications to event staff. Staffing to schedule: Receptionist – Make sure they are prepped with a cheat sheet if people call. Technical Staff – Make sure they are standing by and know you need the servers to be free of any large processing. Runners – Get a few people to help as needed. Train Runner and Receptionist and create information cards. QA Managers – Have someone assigned to handle the QA and chat. Plants or audience seeds – Have someone dialed in and armed with a few questions to get the QA rolling if necessary. Reserve the following: Technology – Phone lines and Web technology for all calls (test yourself before sending out. and make arrangements for the archive recording. Rooms – Made available for presenters and support team for all calls. Equipment – Laptops, servers, phones, back-up equipment, etc. for all calls. Contingency Plans: Backup Equipment – Modem and remote. Communication Line – Have a direct line with the operator at all times. Send your team and speakers an e-mail with everyone’s contact information in case there is a problem. ( Emergency Services (such as ambulance service, secured money transfers and handling through a reputable security company). These need to be on the scene or on call during the event *Very important The little things make a big difference: Always do â€Å"one more check† to validate the logins and phone numbers. Have water near each speaker. Have notepads and paper available. Print hard copies of all the presentations – One copy for you and one for each speaker. Test backup equipment. Create and post â€Å"quiet signs. † REMEMBER – Over-communicating is better than under-communicating! Constantly send reminder notes during the event process and planning stages. ( Running Sheet This is a breakdown of the event on the day, broken into 10-15 minute intervals (see example). All staff and speakers/guests will get one of these so as they know exactly what is happening on the day and who is speaking and for how long. There is protocol to follow when scheduling speakers as well. Here’s a sample checklist for an event that will help you work out what needs to be done and make everyone’s jobs easy to follow. Date (function date) | | |Start time | | |Finish time | | |Location address | | |Location phone number | | VIP’s | |Name |Position |Organization |Phone number | | | | | | | | | | | | | | | | | | | | | Special Men tions | |Name |Position |Organization |Phone number | | | | | | | | | | | | | | | | | | | | | Key Contacts | |Name |Position |Organization |Phone number | | | | | | | | | | | | | | | | | | | | | RUNNING SHEET | |Item |Action |Responsibility |Budget |Deadline |Completed | | |Required | | | | | |SIGNAGE | | | | | | |Production | | | | | | |Quantity | | | | | | |Delivery | | | | | | |Placement | | | | | | |Removal | | | | | | |Storage | | | | | | |Other | | | | | | | | | | | | |SECURITY | | | | | | |Venue | | | | | | |Hospitality | | | | | | |Cash | | | | | | |Other | | | | | | | | | | | | | |TICKETING | | | | | | |Branding | | | | | | |Quantity | | | | | | |Staff | | | | | | |Outlets | | | | | | |Other | | | | | | 2. 3. After the Event The final stage of the event entails cleaning up and thanking everyone who helped make the event happen. Organize a clean-up crew to make sure the facility is as clean. Do not forget to send thank you notes to speakers, performers, organizations, and volunteers who made the event a success. After all is said and done, get together with the members of your group and evaluate the event. Discuss what worked well and what should be changed for next year. Do not forget to look at whether or not the event accomplished its goals. Finally, celebrate your accomplishment and reflect on a job well done. 2. Create event timeline: (One year: Set date and site for your event Develop goals and objectives for the event Develop the theme for event Draft version of revenue expense budget. If this is a fundraising event, contact the Office of College Development, Marketing PR. (Six Months: Negotiate facilities, services, and contracts Prepare Event time table Construct a realistic budget for event. Building revenue sources is very important. Set event pricing. Leadership structure of event identified Specify staff responsibilities Create a plan for use of volunteers: how many needed outline of duties Establish publicity plan in conjunction with Office of College Development, Marketing PR Prepare press releases Design draft of invitation package related materials Prepare guest lists Draft program and script Negotiate for special speakers Get lists of A-V equipment needed by all participants Negotiate with site and catering managers Solicit or purchase giveaways and/or souvenirs (Three Months: Clarify details and instructions for menus, receptions Arrange site layout, sound decorating Complete in-kind solicitations Prepare checklist for items people you need at event Arrange for a photographer Arrange for recording/taping Finalize design for invitation, program materials (Two Months: Event invitations mailed Monitor invitation response Fine tune event schedule Fine tune event program timeline (One Month: Make or order final visuals Order necessary signage Alert press if coverage is desired Make detailed arrangement charts Arrange for last minute reproduction of papers, handouts, if needed Confirm all agreements in writing with speakers, suppliers, etc. (Two Weeks: Assemble checklist materials for event Prepare releases for invited media Arrange for any VIP transportation, such as out-of-town invited speaker pickup at airport Reconfirm all arrangements with suppliers (food, shipping, audio-visual, etc) Set seating charts if needed Schedule any rehearsals needed (One Week: Prepare name badges Order any VIP amenities (Two days: Go over your checklist Review plans with Leadership Check on arrival of all shipped materials and equipment Secure storage of materials and equipment Check handout materials Reconfirm photographer (One Day: Check weather report for possible effect on event Review plans with electrician and other facilities staff Arrange to meet speakers and special guests Distribute duplicate event setup plans to staff Final briefings to staff on responsibilities Finalize meal guarantee if necessary with caterer Dress rehearsal (Two hours: Check room/venue setup Check micros and PA equipment Check A/V equipment Arrange handout materials for use Check for necessary personnel Check for signage in place (One Hour: Introduce invited speakers to other participants Check on place cards, if appropriate Check on recording/taping operator Check lectern light and stage props Give program participants any last minute instructions (After the event: Pay all invoices Write thank you notes and send gifts Complete your expenditures and match to budget After the event, it is crucial for the group to evaluate your efforts. The evaluation process should consist of the following: (Audience feedback Make sure that you conduct an honest evaluation of the event for a greater chance of future success. Brainstorm a list of the things that worked and made the conference a success and a list of the things you would change the next time the group organizes a conference. Ask questions such as: (Did you feel the event’s goals and objectives were accomplished? (What area(s) did you think went well? (What area(s) did you think could have used improvements? (Which vendors should be used again? (Which vendors should not be used again? (What items/services were missing? (Was the event well attended? (Was informal and formal feedback about the event positive? You can distribute the evaluation by mail, email or having it available on your organization’s website/event website. Keep evaluations on file for future reference and record in a place where future members of the group will be able to learn from your efforts. It is important to remember to celebrate your success and to thank everyone who contributed to the success of the event! CONCLUSION In many ways, event planning is linked to advertising and marketing. The planner needs to imagine the event is a product or brand, and then develop and promote it in a creative way. Ultimately, what’s important is that the attendees (the consumers) have a positive experience that leaves them feeling good about the organizers. The same applies whether the organizer is a business, charity or family. You need to be a well organized worker who is skilled in co-ordination, particularly with regard to logistics. Your presentation and communication skills should be excellent, and you should be able to motivate other people. Knowledge of marketing and press relations is invaluable, along with a creative approach to solving problems and ‘making things happen’. Above all, you must be a hard worker, who is prepared to put in extra hours to ensure that the job gets done within budget and on time. This work requires perfection, so you must be willing to pay attention to every detail. Not every event will fit perfectly into the following schedule and you’ll have to use your best judgement on handling last minute mishaps that may happen despite superb co-ordination and arrangements. â€Å"Event Planning† has become more of a necessity nowadays. It has become a fundamental part of the society, to help us to run smoothly the events, with everything professionally organized. No doubt, time is money nowadays and managing events at such short notices becomes even more impossible. Especially when behind every function success is to be certain. That’s why, we Event Planners are here for. Making every occasion more unique, outstanding, lively and of course memorable that every attendees admire. As long as you have the desire, your rewarding is your clients’ satisfactory. REFERENCES Vietnamese 1. Nguy? n Van K? t, CD-Rom Tai li? u mon Nghi? p v? thu ky van phong 2. PGS. TS. D? ng Th? Thanh Phuong, ThS. Nguy? n Th? Ng? c An, Nghi? p v? thu ky giam d? c th? i d? i m? i, NXB Th? ng Ke. Websites 1. http://www. tuvannhansu. om/cong-nghe-cham-soc-khach-hang/cong-viec-thuong-ngay-cua-dich-vu-khach-hang/102 2. http://www. tuvannhansu. com/cong-nghe-cham-soc-khach-hang/cong-viec-thuong-ngay-cua-dich-vu-khach-hang/97 3. http://www. snc. edu/planning/program. html 4. http://docs. google. com/viewer? a=vq=cache:5KR8QIMiwbQJ:www. feministcampus. org/fmla/prog ram-materials/pdf/6 EventPlanning%2520thru%2520Public%2520Speaking. pdf+planning+event+successfullyhl=vigl=vnpid=blsrcid=ADGEESgeL87csTsCUPENPIDFJaZDY8wSPoKRETYYrbx3EehSnzVVWY419IrG PCtBXBdHIF_24Da9BhjQHoH99ZN4gM_BGpwlPXIuRynGW0PFrXAxW7-oF7A95hm0BHL120w0CliGmvEjsig=AHIEtbT9Fp8dgvD44PJCZqPLmt4Zz0Mncg 5. http://www. girlmeetsbusiness. com/plan-event How to cite Event Planning, Papers

Economics of Land Allocation-Free-Samples-Myassignmenthelp.com

Question: Discuss about the urban land utilization and the impact of accessibility on land worth. Answer: Introduction Succeeding researchers have stressed on the role of competitive attempt of land in determining urban land utilization and the impact of accessibility on land worth. For example, a city with a lone center, space will be utilized more intensively in the core and its demand automatically decreases as the distance increase from the central business district. These inclines may also be witnessed in population compactness, urban land values and job per acre of land. Alonso's advance of the bid-rent function sanctifies the trade-off between accessibility and land values. Each action or land use has a group of bid rent curves which depicts what a given action is ready to pay at each position. The operations with steeper bid rent curves seizure the central positions because they are ready to pay more for those central areas (Alonso, 2011). Additionally, households have a bid rent function, which is simply a tradeoff between the cost of housing and significant distances to work places, which normally assumes that the household has a static budget that it can allot to some combination of these two factors. An increase in incomes from service sectors based in cities Alonsos bid-rent perception suggests that with an upsurge in the total urban income, for example, increased incomes from services sectors based in cities, the demand for land would rise -hovering bid-rents all through the urban locations. This in turn, would result in each land use invading the next outer zone (Gross, 2013). Increased food crop demand on Ecosystem services According to bid rent function model, markets tend to allocate land to its greatest values.. Capitalizing on the Alonsos findings, considerable increase in demand for food crops when compared to other ecosystem services will bring about severe effects on this sector. These services such as Recreation services usually occupy land which as a result of increased demand for food crops will be reclaimed and used to grow these food crops and a decline in Ecosystem services sector on the other hand (Muto, 2014). Decision by government to underprice car transport Initial research based on bid-rent function in the transport sector of the economy has clearly showed that households behave as though they have both rent and transport budget tied together. This is because whenever transport costs increased, the aggregate amount they were willing to pay for rent proportionally decreased. Considering this condition, governments decision to underprice car transport will depict a decrease in transport costs. This will reverse the land invasion towards the inner zone as households will be willing to pay a considerably high rent (Gross, 2013). Government recognition of the increased value of wilderness Based on the bid rent function model, markets tend to allocate land to its greatest values. Increased value of wilderness will definitely divert the governments attention from other sectors of investment and shift towards this direction of economic production. To capitalize on this sector, there will be a land use conversion which will affect some other sectors such as crop farming and ecosystem (Alonso, 2011). Ways this model support the relatively optimistic view of Ricardo about the allocation of land After the release of the initial edition of the Principles, Ricardo was mainly concerned with the harms of price and distribution, the measure of worth, and the technology question. Ricardo emphasized on the land value estimation depending on its distribution from the urban center. Based on this model, land value increases with the decrease in its distance from the urban centers; this is an evident support to the Ricardo view (Gross, 2013). Ways this model support the less optimism view of Malthus Oddly enough, since his income was modest and he owned no land, Thomas Malthus defended the landlord and attacked Ricardo's views and instead of viewing landlords as heavies, he praised them as creative capitalist. This model too supports this idea of landlords being ingenious capitalist as proposed by Malthus in his reaction to Ricardos views (Muto, 2014). Works Cited Alonso, 2011. Theory of urban land market. Paper in regional science, pp. 149-157. Gross, 2013. Estimating the willingness to pay housing characteristics,An application of bid-rent model. Journal of urban economics, pp.95-212. Muto, 2014. Estimating bid-rent function with usage decision model. Journal of urban economics, pp. 33-4

The Truman Show

The Truman Show Media Encroachment Essay In the movie The Truman Show (Peter Weir, 1998) the character Truman Burbank (Jim Carrey) is turned into the main character of a worldwide successful TV show without knowing it. He had been an unwanted child and was adopted by a company, thus becoming the first child in the world adopted by a company. The television show portrays his life in Seahaven from his birth on, where he is the unknowingly the main character, while all the other persons in his world are actors directed by the producer Christof (Ed Harris), who wants to create the perfect world and therefore plans every single step Truman takes and all the relationships that Truman establishes. The movie The Truman Show can be interpreted as a portrait of the encroachment of the media onto the private lives of the american nation, which forces them to watch and buy their products. We will write a custom essay on The Truman Show Media Encroachment specifically for you for only $16.38 $13.9/page Order now Since the 16th century people have always wanted an engrossing conflation of real and imaginary (Tony E. Jackson 2010, 141). This has had the effect that film studios and producers have come up with TV shows which have become the most popular television formats in the last couple of years. One explanation which accounts most for the success is that reality television makes it possible for the average person to be both a viewer and a TV star at the same time (Breyer 2004, 3). The producers use this desire to get deeply into the personal lives of the pseudo-stars. As a result it keeps them watching these shows on a regular basis. In the movie the producer Christof manufactures ways to keep on the island (Jackson, 2010, 145). When Truman was a boy Christof created a scene where Truman was sailing on a boot with his father, when suddenly a big storm came up and his father vanished. One programmed outcome of this event is a fear of going over water; as a result he cant leave the island Seahaven (Jackson 2010, 145). When the character suspects for the first time that his world might be fake, the producer tries to use this fear in order to keep him on the island. Since this trick didnt work, he creates a leak in a nuclear power plant, which finally prevails on Truman to go back into his world. In the USA the media use the power of storytelling in television shows and movies by creating dramatic turning points, cliffhangers and unexpected or happy endings to make the viewers wanting to turn on the TV on a weekly basis. The anticipation of the end is what makes the beginning and middle of any story engaging (Jackson 2010, 146). Every movie or TV Show budget is partly financed by commercial breaks, through the film studios which make money by showing specific advertisement and therefore getting money from the producing company of the products (Glickman and Kim 2012, 1). Since the television show The Truman Show in the movie The Truman Show presents the life of the main character 24 hours a day without any break, there is no place for commercial breaks. As a result, the show generates enormous revenues through far from subtle product placements (Knox Fall 2010, 2). Every product seen on the show -from food, shoes to buildings- can be bought in the Truman catalogue (Wise 2002, 37). In this way they try to reach their goal of influencing people to buy their products. The media landscape of the US use the product placement as representative of the migration of advertisements from separated, regulated spaces into the spaces of programs, films, and eventually out of the media and into our lives (Wise 2002, 37). .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e , .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e .postImageUrl , .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e .centered-text-area { min-height: 80px; position: relative; } .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e , .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e:hover , .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e:visited , .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e:active { border:0!important; } .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e .clearfix:after { content: ""; display: table; clear: both; } .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e:active , .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e .centered-text-area { width: 100%; position: relative ; } .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e:hover .ctaButton { background-color: #34495E!important; } .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub2b7b8e57c3bd9dd25b2ba29d0d96f5e:after { content: ""; display: block; clear: both; } READ: Documentary - A Time For Burning EssayWise describes these kind of branding everyday life as work of the advertiser to make the brands and logos the personal habits of the consumer (2002, 37). In conclusion we can state that the movie illustrates, on the one hand, how the film studios in Hollywood influence and manipulate us by advertising products through product placement; on the other hand, the movie stands for the wish of the average American to become famous and rich (that is to say, the American Dream). All this is done cleverly by building up a thrilling arc of suspense, thus making the viewer watch their shows and buy their products. Bibliography: Breyer, Richard. 2004. Reality TV. The World I. 19 (1): 3 Glickman, Len and Kim, Anita. 2012. Product Placement and Technology: Developments, Opportunities, and Challenges. The Entertainment and Sports Lawyer. 30:1 Jackson, Tony E. September 2010. Televisual Realism: Truman Show. Mosaic 43(3):140-146. Knox, Simone. Fall 2010. Reading The Truman Show Inside Out. Film Criticism.35 (1): 1 Wise, Macgregor .2002. Mapping the Culture of Control – Seeing through the Truman Show. Television New Media. 3: 37- The Meaning of The Truman Show. TransparencyNow. http://www.transparencynow.com/trusig.htm (Accessed: 02.10.14 16:42) Other Meanings:Birth, Mind, Myth. TransparencyNow. http://www.transparencynow.com/trudom.htm (Accessed: 02.10.14 17:16)

Contemporary Hospitality Industry Assignment Tourism Essay Essay Example

Contemporary Hospitality Industry Assignment Tourism Essay Essay Example Contemporary Hospitality Industry Assignment Tourism Essay Essay Contemporary Hospitality Industry Assignment Tourism Essay Essay The chief purpose of this study is to supply a brief description of the cordial reception industry in UK along with its size, range and diverseness in order to convert the panel of possible investors to put in the cordial reception industry.My direction consultancy house was asked to bring forth a formal study concentrating on the foreign concern people to assist them to make up ones mind whether to put or non in peculiar sector of the industry for the coming London 2012 Olympic games.It will supply them a brief description of different ownership manners, direction manners every bit good as organizational construction of several different sectors of the cordial reception industry.Moreover, it will besides supply the item analysis of current tendencies, issues and recent developments within the industry.There are different sectors in the cordial reception industry like hotels, eating houses, nines and bars, contract catering, casinos etc.The peculiar sector that I am traveling to conc entrate is the adjustment sector i.e. hotel and I am showing the thoughts that I have generated while making the research. Cordial reception industry is a really wide industry.It is non ever easy to specify the cordial reception industry.There are different standards of specifying it.One of the manner of specifying cordial reception industry is by utilizing Standard Industrial Classification ( SIC ) which was founded in United Kingdom in 1948. It defined the cordial reception industry under the 1968 categorization, as Constitutions ( whether or non licensed for the sale of elating spiritss ) supplying repasts, light refreshments, drink or adjustment . ( Joness, 2002 ) .Hospitality industry is defined as hotel, motels, hostel or such concerns that provides transitional or short-run housing, with or without food. ( Businessdictionary.com ) . Both definition suggests that cordial reception industry is the industry which provide nutrient and adjustment to the guest.Hospitality industry is made up of two distinguishable services- proviso of nightlong adjustment for people remaining off from place, and the proviso of nutriment for people eating off from place or non fixing their ain repasts. ( Joness, 2002 ) . British Cordial reception: Trends A ; Developments 2010 which was published today has revealed that, despite the recession, the UK hotel industry is go oning to spread out, with over 10,400 suites opening in 2010 and a farther 43,000 planned for the period 2011-2015. ( British Hospitality Association,14/11/2010 ) .The hotel industry is booming every year.Moreover, the tourer coming to the UK particularly London is neer halting. The sum spent by abroad visitants to the UK rose by 15.9 % during July 2010A to ?1.96b, compared with ?1.69b during the same month of 2009, harmonizing to the Government s latest Overseas Travel and Tourism figures. The figure of abroad visits to the UK increased by 4.9 % to 3.24 million during this period, compared with 3.1 million in July 2010. ( Caterersearch.com ) .By looking at the figures above we can state that it is unafraid and safe to put in the hotel industry. There are assorted sectors in the adjustment where man of affairs can invest.They can put in different types of concatenation hotels, concern and conference hotel, budget hotels, dress shop hotels, motels, lodges etc.They can put in the bing belongings or construct up hotels by themselves.If they invest in concatenation and popular hotels they may salvage the clip and money for the advertizements and promotions.Budget hotels are besides acquiring popular presents because of the low disposable income.People want to pass less money and acquire good installations and service.Moreover, they can besides build a new hotel by themselves where they can be the exclusive proprietor and can hold control over the net income and loss of the business.Business people can besides purchase the franchising licence or make the direction catching. Scale, range and diverseness The cordial reception is one of the largest and fastest turning industry in the universe. There are merely over 46,000 hotels and guest houses in the UK, and the hotel industry remains a important sector of the economic system, with an one-year turnover of around ?40billion ( Trends A ; Statisticss, 2008, British Hospitality Association ) . Harmonizing to the British Hospitality Association, the industry is made up of about 127,000 belongingss and employs a work force of 1.6 million people.It is really big and diverse industry.It is the 3rd largest company that provides employment. The range of the UK cordial reception industry is really big.There are different commercial sector like hotels, eating houses, fast nutrient mercantile establishments, takeouts, motels, inns, saloons, nines etc whereas the public assistance sector like educational establishments, halls of abode, infirmaries, old age places, prisons etc.Many tourers are coming to the state every twelvemonth as the London is popular metropolis around the world.We can happen many large hotels in London in order to suit big no. of tourers every night.Therefore big no. of work force is required in order to run such hotels which creates 1000000s of occupations. The cordial reception industry is really diverse due to the invention, ownership, categorization and scaling system, degree of service, leisure installations, future tendencies etc.There are different types of hotel which provide criterion services to the guest.The hotel now non merely supply the nutrient and adjustment but besides provides installations like cyberspace, secondary school, swimming pool, sauna bath, jacuzzi, dark nines, stores, hair and beauty salons, wash, auto parking, conference and meeting suites etc.The ownership and categorization of hotel scaling system besides make it diverse.There are different type of ownership and direction manner like sole proprietor, partnership, public limited company and private limited company.The rating system of hotel by evaluation with stars from 1 to 5 degree harmonizing to the degree of service they provide to their invitee. Food service is besides one of the of import installations provided by the hotel.The installations provided by the hotel depends upon the type of the hotel.There are one or many eating houses in a hotel.The eating house supply different type of installations like ala menu bill of fare, counter service, saloon bill of fare, catered service, room service etc.Nowadays we can normally happen a eating house in every hotel.Thus, nutrient service is one of the of import sector of the hotel industry. Another of import sector of the hotel industry is entertainment.Different types of guest semen to the hotel some of them are concern people, leisure invitee, vacation shapers etc.Leisure guest and vacation shapers are going to the full for the intent of entertainment.They want to use their vacations and bask a lot.Therefore, the hotel should supply amusement installations like dark nines, bars, themed parties, casinos, swimming pools, sweat room and jacuzzi, athleticss installations etc.They should set up the indoor activities so that the invitee do nt necessitate to travel outside seeking such installations. Organizational Structure Organistaional construction is the relationhsip between the people and different sections of an organisation.Different administrations have different organizational structure.Some administrations have tall construction whereas some have level structures.Tall organizational construction is in chiefly found in big administrations such as hotels which consists of different degrees of staff from the directors to the workers whereas the level organizational construction do non hold many degree of staff.For e.g. in a level stucture of a eating house an proprietor can be the director and the chef as well.The administration is divided in two different parts forepart of the house and the dorsum of the house.Front of the house are the sections like nutrient and drink, adjustment, conference and feasting etc whereas back of the house are the sections like finance, nutrient readying countries, and the countries non seen by the invitee. In the adjustment sector you can happen different types of ownership and the structure.Mostly two types of ownership are popular in the cordial reception industry.They are exclusive ownership or the franchised.Sole ownership means opening hotel by yourself without taking any fiscal aid from other except loans.The advantage of this type of administration is that the proprietor have exclusive entree to the net income and can do the hotel harmonizing to his thoughts and constructs whereas the disadvantage is that you have to bear all the losings of the concern and may non hold full support as those of concatenation hotels.In this type of ownership the proprietor will hold direct control over the concern. The hotel can be concatenation hotel or franchised and it can besides be the partnership or limited companies.You can straight have a hotel in the concatenation or can acquire it be franchised.You can put in a concatenation hotel where you can be a portion of celebrated concatenation whereas in franchise system of ownership you need to pay the franchisor a royalty fee in order to run the business.In this type of ownership one can salvage the disbursal of selling and publicities as it is already good known by the public.Moreover you will be besides less affected by ups and downs in the concern as you are portion of a concatenation. Both of the above mentioned ownership and direction manner is popular in the hotel industry.The entirely owned hotel should be more promoted in the market as everybody do non cognize more about the hotel.They should seek to be alone by offering broad scope and criterion services so that guest would be lured to come back once more and mention it to other guests.On the other manus the concatenation hotel should seek to keep their criterions as compared to the other concatenation hotels so that the invitee would experience the same criterion of service like in any other concatenation hotel. Contemporary issues The cordial reception industry is confronting many modern-day issues in today s world.There are batch of managerial and operational issue in the cordial reception industry.Some of the operating issues are standard runing process, nutrient and safety, employee outlooks, flexible working, socio- cultural issues, enlisting and keeping, e-commerce etc whereas the managerial issue are cardinal participants in the cordial reception industry, international facets, selling considerations, instruction and preparation suppliers, media issues etc. One of the of import managerial issue in the adjustment sector is to place the key participants in the industry.There are batch of large trade names who are taking in the market.So, you need to place who are the cardinal participants and see how they manage their administration in order to accomplish their ends and objectives.Therefore, in order to stay competitory with such administrations you need to concentrate on the selling scheme and supplying good service to the guest.You should supervise the things go oning around the administration and should pull off the staff decently in order to increase the degree of output.Todays universe is filled with competition so in order to be in the line you should seek to concentrate on the staff direction because if the staff is happy so merely the administration can accomplish their goal.The invitee justice the hotel by the degree of service they provide and the installations they offer so it is really of import to supply quality of service to the invitee. The operational issue should besides be taken into consideration in order to hold an effectual organisation.One of the most of import operational issue in the adjustment sector is employee expectations.Staff are the individual responsible for the smooth operations of an organisation.Employee has tonss of outlooks from the management.They expect to have their public presentation assessment from their director, to acquire preparations for their calling development and growing, flexible working hours, good communicating etc.They besides want to hold publicities and acknowledgment for their difficult work.So, it is an of import coeval issue.Therefore, for an administration to be successful demand to turn to the employee outlooks. Another of import operational issue in the adjustment sector is standard runing process. A standard operating process is a company broad formalised construction to manage specific operational activities. ( runing process from ibis ) .It helps to better the quality and the velocity of a peculiar operational procedure.For illustration engagement of hotels can be done through internet.It will be easy for the invitee to book the room on internet.They do nt necessitate to blow their clip by naming the hotel and inquiring the receptionist for all the details.It is will be besides easy for them if they need to do any alterations for their booking.Moreover, the receptionist besides can use their clip by making other of import work alternatively of managing the telephone calls. Changes in last 20 old ages There have been tremenduous alteration in the adjustment sector in last 20 years.People have started disbursement more money in leisure travel and holidays.The invention of budget air hoses was besides the chief cause of people going from one topographic point to another.Moreover, the budget hotel besides came into being which provided installations to the invitee in cheaper rate.So, people started to pass more money in the cordial reception industry as a consequence of which it flourished significantly.The e-commerce was besides introduced where people can book the hotel suites through cyberspace and do any alterations in their bookings.They could happen the information of the hotels and can take the appropriate one.There was besides the growing of big concatenation hotels and cordial reception companies all across the world.There was outgrowth of speedy service eating houses and the contract caterers such as granary merchandiser and compass.Moreover the large companies continue to go even larger through amalgamation and acquisition.These all factors contributed to the important alterations in the cordial reception industry. Current tendencies There are assorted current tendencies present in the adjustment sector.People have been much witting about their wellness as a consequence of which they are attracted to healthy feeding or the organic food.Innovations in technlogy is besides one of the current trends.Due to innovations of new technnologies the life of people have become easier.The term globalization has besides created an impact upon the cordial reception industry where people are believing in the term of spread outing their concern all around the universe like Accor groups.They are opening their hotel subdivisions in most of the countries.Not merely accor most of the taking cordial reception trade names are spread outing their concern all around the world.Consumer disbursement is besides one of the current trends.People are be givening to pass more money as a disposable income.Making engagements through the website reserves is besides the tendency that contribute to boom the cordial reception industry.People can eas y book the suites in the hotels. The current tendencies has positive impact upon the cordial reception industry. Decision The cordial reception industry is composed of two factors.They are adjustment and sustenance.Accommodation is one of the of import sector of the cordial reception industry.Millions of tourers come to London every year.So 1000s of suites are required to suit such tourists.Therefore, it is monetary value worthy to put in the adjustment sector.Moreover, the 2010 Olympic Gamess is besides coming nearer which means big figure of tourers will be coming to this place.As a consequence they need to construct more hotels for the tourists.So the concern people can put in this sector which would be more fruitful.On the other manus there are assorted modern-day issues confronting the adjustment sector.We need to turn to the operational and managerial issues every bit shortly as possible for the smooth operation of the administration.

Economic and Political Importance of Medieval Fairs in Europe Essay

Economic and Political Importance of Medieval Fairs in Europe - Essay Example This essay outlines economic and political significance of holding of fairs during medieval times in Europe. The main trade fairs were held in the European region mainly France, Germany and England. The most renowned fair was one held in Champagne region in France. Medieval fairs and markets first started as social gatherings, however, with time the fairs became central to the medieval economy. Major economic centers which were mainly big towns selected a particular day where people would congregate with their merchandise. Initially, the fairs would only involve local people but as travel became easier and safer, traders began to make long travels to participate in these fairs. This also opened up trade routes allowing a more widespread participation which also meant that the fairs had a wider variety of wares. Items brought forward were dependent on the main products available in different areas of the traders. The main commodities involved were wool and lead from England, iron from Spain, and silk and spices from the Middle and Far East. The fairs extended because the different participants had a different commodity to offer. Basically, this is what sustains every trade as people continue to demand for that which is not at their disposal. These trade fairs were sustained for both political and economic reasons. The main merchants and the political class had identified that trade fairs formed a basic source of revenue, this came through taxes and other form of duties levied to traders who came to sell their wares.